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E-government recommendation algorithm combining community and association sequence mining
HUANG Yakun, WANG Yang, WANG Mingxing
Journal of Computer Applications    2017, 37 (9): 2671-2677.   DOI: 10.11772/j.issn.1001-9081.2017.09.2671
Abstract474)      PDF (1147KB)(457)       Save
Personalized recommendation as an effective means of information gathering has been successfully applied to e-commerce, music and film and other fields. Most of the studies have focused on the recommended accuracy, lack of consideration of the diversity of recommended results, and neglected the process characteristics of the recommended items in the application area (e. g. "Internet of Things plus E-government"). Aiming at this problem, an e-government recommendation algorithm Combining User Community and Associated Sequence mining (CAS-UC) was proposed to recommend the items most associated with users. Firstly, the static basic attributes and dynamic behavior attributes of the users and items were modeled separately. Secondly, based on the user's historical record and attribute similarity for user community discovery, the user set most similar to the target user was pre-filtered to improve the diversity of the recommended results and reduce the computational amount of the core recommendation process. Finally, the associated sequence mining of the items was taken full account of the business characteristics of e-government, and the item sequence mining with time dimension was added to further improve the accuracy of the recommended results. The simulation experiments were carried out with the information after desensitization of users on the Spark platform of ewoho.com in Wuhu. The experimental results show that CAS-UC is suitable for the recommendation of items with sequence or process characteristics, and has higher recommendation accuracy compared with traditional recommendation algorithms such as cooperative filtering recommendation, matrix factorization and recommendation algorithm based on semantic similarity. The multi-community attribution factor of the user increases the diversity of the recommended results.
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